Three sponsorship levels (platinum, gold, and silver) are available to promote your brand and showcase new products to NASFAA members even before you set up your exhibit at the Gaylord National Convention Center.
Not sure which level is right for you? Contact Carissa Uhlman-Campana. Let's discuss your goals. Together, we'll build the appropriate package to deliver your marketing message effectively.
All Sponsorship Level Benefits
- Complimentary registration(s) included (see chart below).
- A sponsorship item (one) from the corresponding level from the list below.
- Logo (platinum and gold) or a listing (silver) in the conference app, on on-site signage, the website sponsor page, and on-site screens at the opening session.
- Include your products, services, social media, and more in your online listing.
- Choose a Private Meeting Room (PMR) or a Business Affiliate Seminar (one time slot) as an additional marketing item at an additional cost (see chart below).
Gold Sponsorship Additional Benefits
Platinum Sponsorship Additional Benefits
*All benefits must be utilized between July 1, 2025, and June 30, 2026.
Step One: Choose a Sponsorship Level
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Platinum
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Gold
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Silver
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Member Price
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$27,100 |
$14,100 |
$6,100 |
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Non-Member Price
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$35,433 |
$18,100 |
$7,433 |
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Full conference registrations included with sponsorship
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3
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2
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1
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Booth space
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One 10x10 booth included
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15% booth discount
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Booth space not included
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Private Meeting Room (PMR) or Business Affiliate Seminar
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Included - Choose PMR or Seminar
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Member price: $3,600
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Non-Member price: $4,100
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Note: Sponsors qualify for first dibs on seminars or PMRs, and both may be chosen if space is available. After sponsor selections have been made, the remaining inventory will be made available to non-sponsors.
Step Two: Select Item/Event Sponsorships
Platinum Sponsors (select one)
- Champagne Lounge - In honor of NASFAA's 60th anniversary, this special lounge will feature glitz, glam, and, of course, champagne! Consider this an extension of your booth and have staff mingle and greet attendees. A banner with your logo will be hung above the space so attendees can easily find the lounge.
- Coffee Lounge - Attendees can sit back and enjoy a cup of coffee during set hours at the lounge coffee stations. Consider this an extension of your booth and have staff mingle and greet attendees. A banner with your logo will be hung above the space so attendees can easily find the lounge. The Coffee Lounge sponsor has the option to also purchase Starbucks Commemorative gift cards listed under "add-on sponsorship items."
- Conference App - Your company’s branding will appear throughout the NASFAA 2026 conference app.
- Gamers Lounge - Attendees can take a break and enjoy game time. The lounge will include a variety of games and attractions suited to the conference theme. Consider this an extension of your booth and have staff mingle and greet attendees. A banner with your logo will be hung above the space so attendees can easily find the lounge.
- Neck Wallets - All attendees will wear their badge inserted into the neck wallet throughout the conference, making this one of the most visible sponsor opportunities. Your company name will be printed on the neck wallet alongside NASFAA.
- Photography Lounge - It’s time to shine! Attendees can stop by the lounge for a professional headshot as well as fun and candid photos — two options in one lounge! Consider this an extension of your booth and have staff mingle and greet attendees. A banner with your logo will be hung above the space so attendees can easily find the lounge.
- Reception Package - Three outstanding receptions combined into one sponsor package! As the sponsor for our opening night, Executive Leadership, and Diversity Leadership recptions, you are invited to attend all events and mingle with particpants. Sponsor will be recognized on signage, the conference app, drink tickets, and branded napkins at all three receptions.
- Registration Bags - Given to each attendee at check-in, display your company name or logo alongside NASFAA.
- Relax & Recharge Lounge - Time to unwind. This lounge will include a masseuse and other amenities to help attendees decompress. Consider this an extension of your booth and have staff mingle and greet attendees. A banner with your logo will be hung above the space so attendees can easily find the lounge.
- Wi-Fi - Free internet access is the service most requested by NASFAA attendees. This sponsorship is certain to garner your company much positive attention. As the sponsor of Wi-Fi access, your company will be recognized on the internet access screen all attendees must view to log onto the internet, on Wi-Fi login instructions on conference badges, on signage, and anywhere else the Wi-Fi access code is given.
Gold Sponsors (select one)
- Attendee Pin - Help attendees add to their collection with a 2026 co-branded pin.
- Blue Light-Blocking Glasses - Help conference attendees relieve eye strain and focus on your message with blue-blocker glasses. Your logo will appear on the side.
- Certification Luncheon - As a sponsor, you are welcome to join us at the FAAC® Networking Luncheon and provide giveaways to the attendees. Stay and mingle after the program. Sponsor will be recognized on any signage and the conference app.
- Conference Survival Kit - For when financial aid pros need a different kind of aid, this kit provides the basics: pain relievers, bandages, and more. With your logo on the bag, attendees will think of you when they need a little help.
- First-Timers Event - As a sponsor, you are welcome to join us at the first-timers event and provide giveaways to the attendees. Stay and mingle after the program to network with our first-time attendees. The sponsor will be recognized on signage and the conference app.
- Hand Sanitizer Bottles - Be ready to shake hands with these branded hand sanitizer bottles, which will be available at registration. Display your company name or logo, along with the NASFAA logo.
- Hydration Packets - Keep conference-goers going with this flavored drink mix. Your logo appears on the packet.
- Morning Beverage Breaks - These breaks will be set in the Innovation Hall and near sessions. Your company will be recognized on signage and the conference app. You may further customize the experience with the option to purchase logo-printed napkins or coffee sleeves.
- Notepads - As the sponsor, your company logo will be printed on each page of the notepad, along with the NASFAA logo.
- Photo Stations - Attendees will remember you long after the conference with our co-branded photo stations. Think the San Diego sand art, the Milwaukee butter sculpture, or the Anaheim Rodeo Drive backdrop.
- Regional and State Presidents Luncheon - As a sponsor, you are welcome to join us at the Regional and State Presidents Luncheon and provide giveaways to the attendees. Stay and mingle after the program to network with regional and state leaders. Sponsor will be recognized on any signage and the conference app.
- Sunscreen Lotion - Each attendee will receive a bottle of sunscreen customized with your logo.
Silver Sponsors (select one)
- Bag Clips - Attendees will appreciate a useful household item that will display your brand year-round!
- Chocolate Coins - You'll be the sweetest sponsor of all by providing attendees with foil-wrapped chocolate coins featuring your logo.
- Cleaning Cloth - For glasses and all your digital devices, everyone needs them for home and office. Measuring almost 6" x 6" with your imprint on one full side in full color, along with the NASFAA logo.
- Cooling Towels - Lots of fun brand exposure on a great product for walking and running in the hot summer days. Towels measure 12" x 31" with a significant imprint area for your logo along with the NASFAA logo (5" x 10").
- Crowd Swag - We'll kick off each full conference day with crowd swag featuring your logo! You may even join the NASFAA staff on the main stage as we toss the giveaways to attendees.
- Laundry Bags - Help attendees keep their travel items organized with a laundry bag displaying your logo. Available at registration.
- Luggage Tags - Who doesn't need help identifying bags at the airport? Luggage tags with your sponsor logo are year-round marketing tools.
- Pens - You can never have enough pens, especially when they have your logo on them! Distributed at registration.
- Seed Kits - Grow your exposure by sending attendees home with a branded seed/planter kit.
- Stress Balls - Diamond-shaped stress ball to commemorate NASFAA's 60th anniversary. Conference attendees will remember you long after the event, and perhaps often, whenever they feel stressed enough to reach for their stress ball!
- Water Bottles - Display your company name or logo with the NASFAA logo on each water bottle available at registration.
Sponsorship Benefit Details
Business Affiliate Seminar
Receive one 60-minute concurrent conference session to promote your expertise and/or products and services. Seminars must be approved by NASFAA; NASFAA reserves the right to limit the number of participating organizations of any type (e.g. lenders, software companies, etc.), or to limit seminars on the same topic. Seminars are held concurrently with interest sessions and are listed in the conference app and the conference website. Your sponsorship level determines the cost. Those who have purchased a seminar must submit their topic outline by March 6, 2026 via a NASFAA-provided link.
Private Meeting Room (PMR)
A meeting room in the Gaylord National Convention Center for your exclusive use from Monday, June 29, to Wednesday, July 1. Room set and catering should be ordered directly through the Gaylord National Convention Center. Internet and electrical needs should be ordered via the instructions in the service kit (to be published in February/March). The room will be empty unless you provide room set specifications. Additional details regarding your PMR, including location and available hours, will be provided in early 2026.
Additional Sponsorship Opportunities
Charity Sponsorship
All exhibitors and sponsors also have the opportunity to sponsor the NASFAA 2026 Charity 5K/TBD charity events, a now beloved annual tradition that brings conference attendees together to support a local nonprofit. The $1,000 sponsorship puts our sponsors in the spotlight with ample recognition, including:
- Your logo on the Charity 5K shirt, the race registration site, and NASFAA charity events webpage
- Recognition in Today’s News, the NASFAA online Slack Community, and NASFAA social media
- Sponsor recognition during pre-event webinar/information session
- Shout-outs/sponsor slide during our conference opening and closing sessions
- Special recognition and participation benefits at additional TBD charity events. Previous events include Trivia Night and Silent Disco.
- Your own sponsor table during the 5K, and much more!
It’s a wonderful way to gain exposure while benefiting a deserving local organization, like our 2025 charity partner, Higher Ground Youth and Family Services. By becoming a charity sponsor, you ensure that more of our fundraising dollars directly support a deserving nonprofit. Be a part of this great cause by becoming a 2026 Charity Sponsor!
Learn more or contact Carissa Uhlman-Campana by May 1, 2026, to secure your sponsorship.
Friend of NASFAA Sponsorship
Available for purchase May 2026; limited to those not attending the conference.
The "Friend of NASFAA" option allows you to choose one of our remaining sponsor items for only $2,000. Available items will be announced in May 2026 and sold on a first-come, first-served basis. Please note this is limited to those organizations will are unable to attend the conference. Options in 2025 included stress balls, bag clips, hand sanitizer, and earbuds. If you want to be the first to know when the 2026 items become available, contact Carissa Uhlman-Campana to be added to our priority notification list.
*NEW* Add-On Sponsorship Items
Add to your conference exhibitor or sponsor package with these fun and memorable options. These items are available to all exhibitors and sponsors on a first-come, first-serve basis. Prices are as listed; only one sponsor per item.
Keynote Speaker
NASFAA is excited to welcome another marquee speaker for our 2026 event. This is an exclusive opportunity for one sponsor only to receive recognition and access, with your organization noted on all keynote sponsor marketing, during the session introduction, and included in a private meet-and-greet session. $10,000
60th Anniversary Keepsake Ornament
Attendees will remember your sponsorship with this co-branded commemorative ornament featuring the conference and sponsor logos. $10,000
DJ Sponsorship
Your sponsorship will kick off each day of the conference, as our DJ gives you a daily shout-out! You'll also be featured in all pre-conference DJ promotions, a co-branded DJ booth, and 25 branded T-shirts to be given away throughout the conference. $7,500
Starbucks Commemorative Gift Card
The Coffee Lounge Sponsor may select this option to co-brand a $5 commemorative 60th anniversary Starbucks gift card. These will be offered on a first-come, first-served basis in the lounge. $1,500
If you have any questions, please contact Carissa Uhlman-Campana.
