Mindy Eline
Executive Director, Blue Icon Advisors
Mindy has more than 30 years of association, management, and marketing experience. In her role as executive director of Blue Icon Advisors, Mindy provides strategic oversight and direction, ensuring consistent growth, smooth day-to-day operations, and delivery of the highest-quality services.
Mindy began her NASFAA career in 1988 when she joined NASFAA's fledgling communications department. Before shifting her attention to researching and launching Blue Icon Advisors, she spent 10 years as NASFAA's vice president in charge of membership, marketing, and the Standards of Excellence Review Program. During this time, she was instrumental in launching many popular services including webinars, the Compliance Engine, the Student Aid Index, NASFAA U, and the expanded Leadership & Legislative Conference & Expo. Mindy has served as staff liaison to a variety of NASFAA committees including Association Governance, Financial Affairs, Conference Mentors, Nominations & Elections, and Awards. While her role at NASFAA has changed several times, her dedication to the association and its members has remained steadfast.
Mindy graduated with a bachelor's degree in advertising design from the University of Maryland, College Park, and earned her master's degree in strategic marketing from Johns Hopkins University.